Swiss Insurance Forum, Zurich, 22 October 2026

Why join Three reasons to be in the room

Two and a half hours, about 50 people from across the Swiss insurance market, in English. A working morning, not a conference.

We share a study

We measured 2,819 insurance questions in AI search across German and French Switzerland. You see the full results in the room, category by category, in both languages.

We show how to act on it

Not a trend talk. We go step by step through the job to be done for marketers in the AI search era, live, on a real Swiss insurance example.

You are among peers

Marketing, digital and CX leaders from across the Swiss market, with the same constraints and the same problem. The roundtable is open and the room is small enough to actually talk.

Who AI search names in Swiss insurance

The top five, market-wide. The full ranking and the breakdown by segment are presented on the day.

#	Brand	AI visibility score
1	ComparisComparison platform	9.37%
2	AXA	8.04%
3	Helsana	6.96%
4	Die Mobiliar	6.85%
5	Swica	6.30%

Agenda An interactive breakfast

08:45

Doors, coffee and breakfast

09:00

Welcome, VASS Switzerland and Adobe

09:15

Study

Who wins Swiss insurance in AI search

Samuel Schmitt, Head of Sales & Marketing, VASS Switzerland

We analysed more than 2,000 user questions in AI search to find out which brands lead the Swiss market. You will leave understanding what actually influences your brand's visibility.

09:45

Interactive

Rebuilding the marketing flywheel for AI-driven search

Sofian Bettayeb, VASS Switzerland

An interactive session. We go step by step through the job to be done for marketers in the AI search era, on a real Swiss insurance example.

FindWhich prompts decide a purchase in your category, and how to monitor them month to month.

CreateThe content supply chain behind it: from a gap in the data to published pages at volume, without doubling the team.

PublishBuilding sites and campaign pages in days rather than quarters.

ConvertPersonalisation and testing on the pages that matter, with an insurance case.

10:45

Break

11:00

Roundtable

The future of customer portals: AI, self-service and sales

Simon Stucki, GVB, with Saber Kasbaoui and Jonathan Bertin, VASS

Portals are becoming more than self-service. The point of sale shifts, gradually, from the sales rep to the portal, especially once AI tools are in the mix. An open discussion on what customers will complete alone, what still needs a person, and what that means for the platform underneath.

11:30

Closing

Speakers Industry and MarTech experts

Simon Stucki

Product Owner „Customer Experience“, GVB

Leads the customer portal that GVB's policyholders use every day.

Samuel Schmitt

Head of Sales & Marketing, VASS Switzerland

Author of the Swiss insurance AI search study.

Sofian Bettayeb

MarTech Lead, VASS Switzerland

Builds the AI search and content operations practice. Runs the interactive session.

Saber Kasbaoui

Global Head of Digital Customer Experience, VASS

Leads digital customer experience across the VASS group.

Jonathan Bertin

Head of Operations, VASS Switzerland

Solution and delivery lead on Swiss digital experience platforms.

Take-aways What you leave with

Where you actually stand

Your own brand's position across the seventeen categories, in German and in French, not a market average.

The questions that decide

Which prompts carry a purchase decision in your category, and the method to monitor them month to month.

The operating model

The loop from gap, to published page, to converted visit, shown running end to end.

DateThursday 22 October 2026
Time09:00 to 11:30, doors 08:45
LocationSignature by Regus – Zürich, Bahnhofplatz, Bahnhofquai 11, 8001 Zürich
LanguageEnglish
CostFree, breakfast included
Capacity50 seats
WhoMarketing, digital and CX leaders at Swiss insurers. Platform and IT leaders equally welcome, particularly for the roundtable.