Adobe Journey Optimizer is built for real-time, omnichannel journeys on Adobe Experience Platform. Licensed alone it is a roadmap slide. Set up and operated properly, it is the engine behind every onboarding, nurture, and retention message you send.
30 minutes, no preparation, no commitment.
AJO arrives inside larger Adobe agreements and waits. The license burns while the campaigns still go out batch-and-blast from the old tool.
AJO runs on Adobe Experience Platform profiles. If the data layer is not modeled, no journey logic can save the experience. Setup order decides everything.
Email team, push team, web team: each builds its own flows. The customer gets three uncoordinated conversations instead of one journey.
Journeys need monitoring, testing, and iteration every week. A platform without an operating rhythm degrades into a more expensive batch tool.
Lifecycle programs mapped to business goals: acquire, onboard, nurture, retain, win back. The plan before the platform.
Data model, unified profiles, audiences, and consent on Adobe Experience Platform: the layer AJO actually runs on.
Triggered, multi-step, omnichannel journeys: email, SMS, push, in-app, web. Built, QA'd, and shipped.
Your offer catalog modeled in AJO Decision Management: eligibility rules on real-time profile attributes, fatigue suppression across channels. The next message depends on what the customer did.
A/B testing and continuous tuning as a routine, with monthly reporting built for ExCo sign-off.
We run the journeys with your team or for it. From your side: one named owner and a monthly review. We train your people as we go, so you are not dependent forever.
Adobe Gold Partner · AEM, Commerce, Workfront, AJO, Analytics
GVB, the Bern-based building insurer, started with a unified AEM Cloud platform and expanded step by step into personalization, targeting, and marketing automation, with VASS building each layer on the one before it. The sequencing transfers across regulated products: consent, suppression, and channel orchestration are the same problems in insurance and in wealth.
Your first journey, scoped in 30 minutes.
No preparation, no commitment. Bring your current campaign setup and we will show you the first journey worth automating.
