Adobe, Salesforce, HubSpot, or Friendly: licensed, half-used, ROI invisible. We design the lifecycle programs, connect the data, and run the campaigns. Strategy, build, and operate, from one team.
Fixed scope, quick-win roadmap. No preparation, no commitment.
A small team cannot design strategy, build journeys, and operate campaigns at the same time. Something always loses, and it is usually the campaigns.
Acquisition, onboarding, nurture, and retention run on different tools with different data. Your customer feels the gaps: wrong message, wrong moment, twice.
The license renews every year. The advanced features stay untouched. Nobody can show the CFO what the platform actually returned.
Campaigns fire on a calendar, not on behavior. The data to do better is already in your stack. It is just not connected to the sending.
Begin with a fixed-scope health check. Then build. Then operate as a retainer, scaled to your volume.
Acquire, onboard, nurture, retain, win back. Programs mapped to your business goals, not to the platform's feature list.
Campaigns triggered by what customers do, not by what the calendar says. Built, QA'd, and shipped by people who do this every week.
One view of the customer across CRM, web, and campaign data, so segmentation stops being guesswork.
Ideas ranked by impact, hypotheses tested on real users, winners shipped. Decisions on evidence, not on the loudest opinion.
Sender reputation, consent management, and governance handled. The unglamorous work that decides whether your emails arrive at all.
Campaign strategists, platform engineers, copywriters, designers, campaign managers, and analysts. One accountable partner, no handoffs.
Two UX changes to an insurer's online calculators: booking conversion up 35%, calculator conversion up 17%.
Results from A/B test programs VASS ran in 2025 on a Swiss insurer's live traffic. The method matters more than the numbers: find ideas in analytics and user research, rank them by impact, test, keep what wins. We run that loop on your journeys, emails, and landing pages every month.
Adobe Gold Partner · Salesforce Summit Partner
For CSS, a leading Swiss health insurer, VASS built an intelligent customer experience designed to personalize and convert across the customer journey: from first visit to signed policy.
Make the platform earn its license.
Start with a fixed-scope health check: platform, data, journeys, deliverability, and a quick-win roadmap. No commitment beyond it.
