Swiss insurance AI search this week: key figures
No. 1 brand this week
AXA11.1%
mentioned in 11.1% of AI answers on 24 Oct
AXA11.1%
mentioned in 11.1% of AI answers on 24 Oct
No. 2 brand this week
Helsana11.1%
mentioned in 11.1% of AI answers on 24 Oct
Helsana11.1%
mentioned in 11.1% of AI answers on 24 Oct
No. 3 brand this week
Die Mobiliar9.7%
mentioned in 9.7% of AI answers on 24 Oct
Die Mobiliar9.7%
mentioned in 9.7% of AI answers on 24 Oct
Answers with no brand
48%
of AI answers mention no brand at all, on average over the last four runs
Questions tracked
2,819
real customer questions, in German and French, checked every week
Questions with an AI Overview
96%
of the 2,819 questions show a Google AI Overview at the top of the results, on average over the last four runs
Most visible Swiss insurance brands in AI search
Mention share: the share of AI Overviews that mention the brand. Ranked on the average of the last four runs. This week is the latest run.
#BrandMention shareAvgThis weekTrendChange
1
AXA
8.5%
11.1%
▲ +4.8
AXA
8.5%
11.1%
▲ +4.8
2
Helsana
8.1%
11.1%
▲ +4.7
Helsana
8.1%
11.1%
▲ +4.7
3
Swica
7.2%
9.6%
▲ +3.6
Swica
7.2%
9.6%
▲ +3.6
4
Allianz
7.2%
9.3%
▲ +4.5
Allianz
7.2%
9.3%
▲ +4.5
5
Die Mobiliar
6.8%
9.7%
▲ +4.5
Die Mobiliar
6.8%
9.7%
▲ +4.5
6
Comparis
6.7%
8.2%
▲ +0.9
Comparis
6.7%
8.2%
▲ +0.9
7
CSS
5.3%
7.4%
▲ +3.4
CSS
5.3%
7.4%
▲ +3.4
8
Assura
4.1%
5.6%
▲ +3.0
Assura
4.1%
5.6%
▲ +3.0
9
Zurich
4.1%
5.3%
▲ +2.0
Zurich
4.1%
5.3%
▲ +2.0
10
Groupe Mutuel
3.9%
5.8%
▲ +3.2
Groupe Mutuel
3.9%
5.8%
▲ +3.2
11
KPT
3.8%
5.6%
▲ +3.8
KPT
3.8%
5.6%
▲ +3.8
12
Sanitas
3.6%
5.7%
▲ +3.5
Sanitas
3.6%
5.7%
▲ +3.5
13
Helvetia
3.5%
5.1%
▲ +2.8
Helvetia
3.5%
5.1%
▲ +2.8
14
ÖKK
3.2%
4.6%
▲ +2.0
ÖKK
3.2%
4.6%
▲ +2.0
15
TCS
3.1%
4.7%
▲ +2.2
TCS
3.1%
4.7%
▲ +2.2
16
Concordia
3.0%
4.0%
▲ +1.7
Concordia
3.0%
4.0%
▲ +1.7
17
Visana
3.0%
4.7%
▲ +3.4
Visana
3.0%
4.7%
▲ +3.4
18
Moneyland
2.6%
3.2%
▲ +1.1
Moneyland
2.6%
3.2%
▲ +1.1
19
BAG
2.5%
2.7%
▲ +0.9
BAG
2.5%
2.7%
▲ +0.9
20
Sympany
2.2%
3.0%
▲ +1.1
Sympany
2.2%
3.0%
▲ +1.1
21
Smile
1.7%
2.2%
▲ +0.6
Smile
1.7%
2.2%
▲ +0.6
22
Priminfo
1.7%
1.5%
−0.2
Priminfo
1.7%
1.5%
−0.2
23
Generali
1.6%
2.7%
▲ +1.9
Generali
1.6%
2.7%
▲ +1.9
24
FinanceScout24
1.6%
2.7%
▲ +1.9
FinanceScout24
1.6%
2.7%
▲ +1.9
25
Vaudoise
1.6%
2.0%
▲ +1.3
Vaudoise
1.6%
2.0%
▲ +1.3
InsurerComparison site, bank or otherChange: 25 Sep to 24 Oct, in points; arrow at 0.3 points or more
AI answers on 24 Oct mention about twice as many insurers per answer as in late September, so most brands rose. A rise on its own does not mean a brand gained on its competitors.
Your brand is not in the top 10?Talk to our team about your rank on all 2,800 questions, against the competitors you choose.
Swiss insurance AI search leaders by segment
Top 5 brands per segment by mention share, average of the last four runs.
Health insurance
1,362 answers per week
Helsana15.8%
Swica13.8%
CSS9.7%
Assura7.8%
KPT7.6%
Non-life insurance
917 answers per week
Die Mobiliar17.1%
AXA16.2%
Allianz16.2%
Zurich9.2%
TCS8.7%
Life insurance and pensions
432 answers per week
finpension7.1%
VIAC6.9%
VZ VermögensZentrum5.9%
AXA5.3%
Swiss Life4.6%
Swiss insurance AI search leaders by topic
17 topics under their segment. Top 5 brands per topic.
Insurer choice
193 answers per week
Helsana55.4%▲20.4
Swica53.4%▲19.9
ÖKK34.4%▲16.8
Assura31.8%▲17.8
Sanitas28.9%▲23.6
Premiums
233 answers per week
BAG12.7%▼0.3
Comparis11.6%▼7.4
KPT6.9%▲5.4
Priminfo6.6%▼1.3
Helsana5.9%▲4.9
Basics
68 answers per week
BAG6.5%▲4.4
Comparis4.4%▲2.8
Priminfo3.6%▼3.1
CSS2.2%▲4.4
Swica1.9%▲1.4
Supplementary
182 answers per week
Helsana17.4%▲17.6
Swica13.5%▲11.5
CSS12.7%▲10.9
Comparis11.0%▲6.5
KPT10.6%▲11.6
Claims
233 answers per week
Groupe Mutuel6.9%▲5.5
Helsana6.3%▲5.5
CSS4.8%▼1.6
AXA3.5%▲3.2
Swica3.2%▲1.4
Switching
100 answers per week
Priminfo7.5%▲2.2
BAG2.5%▲5.2
Comparis2.3%–
Groupe Mutuel1.8%▲3.1
AXA1.2%▼1.0
Life events
139 answers per week
Groupe Mutuel9.6%▲2.6
CSS9.1%▲4.1
Concordia7.2%▼3.4
Swica7.1%▲5.5
Helsana6.0%▲2.4
Cross-border
152 answers per week
Helsana23.2%▲9.8
Swica21.4%▲5.8
Sympany16.4%▲2.8
CSS9.7%▲13.2
KPT5.6%▲9.7
Deductible & model
61 answers per week
BAG6.1%▲11.7
CSS6.1%▲1.8
Helsana5.3%▲5.0
Comparis4.1%▲10.0
Medgate4.1%▲6.7
Motor
252 answers per week
TCS20.2%▲9.3
Die Mobiliar19.0%▲11.4
AXA15.9%▲3.0
Allianz14.2%▲4.1
Comparis13.0%▲5.4
Home & liability
285 answers per week
AXA16.2%▲13.8
Die Mobiliar15.5%▲10.2
Allianz13.4%▲8.5
Comparis9.7%▲4.9
Helvetia8.2%▲6.7
Legal
75 answers per week
AXA-ARAG21.3%▲27.7
Die Mobiliar18.4%▲19.7
Protekta12.3%▲11.8
AXA12.0%▲2.4
TCS11.7%▲11.8
Travel
130 answers per week
Allianz26.7%▲20.4
AXA23.6%▲23.0
TCS14.8%▲17.2
Die Mobiliar11.0%▲3.3
Helvetia7.6%▲6.0
Pets
78 answers per week
Animalia30.3%▲15.8
Calingo26.8%▲17.2
Die Mobiliar24.8%▲17.3
Allianz20.8%▲10.8
wau-miau16.9%▲13.7
Business
98 answers per week
AXA23.0%▲9.9
Zurich20.4%▲3.5
Die Mobiliar17.4%▲9.9
Allianz17.3%▲8.7
Helvetia13.8%▲8.7
Pillar 3
218 answers per week
VIAC13.4%▲4.3
finpension13.0%▲6.7
frankly8.9%▲5.7
Swiss Life5.4%▲2.9
AXA5.2%▲5.2
Pensions
214 answers per week
VZ VermögensZentrum7.8%▲1.0
AXA5.5%▲2.4
AHV5.3%▲1.9
Swiss Life3.9%▲2.4
Helvetia2.7%▲2.9
Which topics could your brand win?Talk to our team about your brand's gaps, topic by topic, in German and French.
Most cited sources in Swiss insurance AI search
Source share: the share of AI Overviews that cite the brand's website as a source. Ranked on the average of the last four runs.
#WebsiteSource shareAvgThis weekTrendChange
1
Compariscomparis.ch
24.7%
27.1%
▲ +0.8
2
YouTubeyoutube.com
22.3%
18.1%
▼ −12.9
3
AXAaxa.ch
14.9%
17.5%
▲ +1.1
4
Die Mobiliarmobiliar.ch
12.6%
14.3%
▼ −0.4
5
Allianzallianz.ch
11.6%
13.5%
▲ +1.4
6
Moneylandmoneyland.ch
10.4%
11.3%
▲ +2.2
7
BAGbag.admin.ch
9.9%
11.1%
▲ +2.7
8
Helvetiahelvetia.ch
8.2%
9.5%
▲ +1.4
9
FinanceScout24financescout24.ch
8.0%
10.2%
▲ +2.7
10
VZ VermögensZentrumvermoegenszentrum.ch
6.9%
7.2%
▼ −0.5
11
Priminfopriminfo.admin.ch
6.9%
6.9%
▲ +0.9
12
CSScss.ch
6.8%
6.8%
0.0
13
versicherung-schweiz.ch
6.6%
7.2%
▲ +0.5
14
bonus.ch
5.8%
6.0%
▲ +3.2
15
Zurichzurich.ch
5.6%
6.3%
▲ +1.1
16
Helsanahelsana.ch
5.1%
6.3%
+0.1
17
KPTkpt.ch
5.1%
5.1%
▼ −0.6
18
ch.ch
5.0%
4.8%
▼ −1.5
19
Swiss Lifeswisslife.ch
4.9%
5.8%
+0.1
20
Groupe Mutuelgroupemutuel.ch
4.9%
6.1%
▲ +1.7
InsurerComparison site, bank or other
Most cited sources by insurance topic
The three most cited websites in each topic.
Insurer choice
Comparis46.3%▲5.2
FinanceScout2426.7%▲19.9
krankenkassen.de22.5%▼25.6
Premiums
Comparis33.1%▼10.3
BAG31.2%▲8.2
Priminfo29.5%▲6.4
Basics
BAG45.9%▲10.6
YouTube36.2%▼17.6
Comparis21.5%▼2.1
Supplementary
Comparis37.8%▼4.6
YouTube21.7%▼9.1
KPT19.9%–
Claims
YouTube20.1%▼16.1
Comparis18.5%–
BAG17.4%▲5.5
Switching
Priminfo31.4%▼1.3
Comparis28.7%▲0.7
AXA21.0%▼2.5
Life events
Comparis23.5%▼2.7
CSS20.6%▲3.8
BAG19.5%▲6.7
Cross-border
YouTube30.6%▼0.6
einwandern-schweiz.ch20.2%▼9.0
BAG19.2%▼1.2
Motor
Comparis33.2%▲6.9
Die Mobiliar28.4%▼3.5
TCS28.0%▲3.9
Home & liability
Die Mobiliar31.6%▲0.7
Comparis28.9%▲6.1
Allianz28.2%▼1.1
Legal
YouTube34.9%▼13.2
Comparis34.7%▲7.3
AXA34.5%▲7.0
Travel
YouTube40.3%▼15.0
Allianz Travel29.1%▲10.0
AXA25.5%▲5.3
Pets
Die Mobiliar34.2%▲1.2
Comparis31.2%▼17.1
pet.calingo.ch26.2%▲15.8
Business
AXA33.6%▼12.8
Allianz31.8%▲0.7
Die Mobiliar27.2%▼3.5
Pillar 3
VZ VermögensZentrum31.6%▼5.0
finpension25.1%▼1.3
YouTube22.6%▼10.7
Pensions
VZ VermögensZentrum37.1%▼8.7
swiss-serenity.ch23.6%▼3.9
UBS19.6%▼3.9
Deductible & model
Comparis35.6%▲5.6
CSS22.4%▼6.3
Moneyland21.7%▼6.2
Which of your pages does the AI cite, and which does it ignore?Talk to our team about which of your pages AI search uses.
Customer journey in AI search for buying insurance in Switzerland
5 steps each, from the first question to the choice. Each cell is the share of that step's AI answers that mention at least one insurer. 0% means no insurer appears at that step.
Where Swiss insurers appear at each step
| Journey | Discovery | Understand | Conditions | Price | Choice |
|---|---|---|---|---|---|
| Premium shock and switchingHealth | 6% | 12% | 3% | 25% | 62% |
| Young adult, first policyHealth | 65% | 4% | 4% | 28% | 48% |
| Family with a babyHealth | 12% | 46% | 36% | 36% | 46% |
| New carNon-life | 30% | 21% | 20% | 35% | 88% |
| First flatNon-life | 28% | 23% | 46% | 66% | 88% |
| Pillar 3a starterLife & pensions | 0% | 19% | 0% | 21% | 13% |
| Preparing retirementLife & pensions | 19% | 9% | 4% | 17% | 13% |
Who leads each step of the journey
| Journey | Discovery | Understand | Conditions | Price | Choice |
|---|---|---|---|---|---|
| Premium shock and switchingHealth | Priminfo36% bonus.ch19% Comparis6% | Medgate9% BAG6% Helsana6% | Priminfo25% BAG9% AXA3% | Comparis50% Agrisano19% BAG19% | Assura55% Helsana55% Swica55% |
| Young adult, first policyHealth | Swisscare35% Swica30% AXA22% | BAG8% bonus.ch8% FRC4% | Priminfo17% AXA4% BAG4% | Comparis36% Agrisano22% Assura18% | Swica37% Helsana33% Sanitas27% |
| Family with a babyHealth | Allianz8% Zurich8% AXA4% | AXA21% Helsana21% Groupe Mutuel17% | Comparis18% CSS11% Concordia11% | BAG29% Groupe Mutuel21% Comparis14% | CSS21% Groupe Mutuel21% Helsana18% |
| New carNon-life | TCS30% ACS20% AXA10% | Allianz14% Zurich14% Die Mobiliar7% | Die Mobiliar13% AXA10% Zurich6% | Comparis39% FinanceScout2426% AXA19% | Die Mobiliar88% TCS75% Smile72% |
| First flatNon-life | Comparis25% Die Mobiliar25% AXA9% | AXA15% Die Mobiliar8% Comparis7% | Die Mobiliar26% AXA19% Allianz14% | Comparis56% Allianz44% AXA28% | Die Mobiliar78% Baloise56% Simpego53% |
| Pillar 3a starterLife & pensions | finpension50% VIAC45% frankly45% | Zurich12% Die Mobiliar9% Helvetia6% | finpension13% Raiffeisen10% VZ VermögensZentrum7% | finpension68% VIAC57% UBS39% | VIAC84% finpension81% frankly58% |
| Preparing retirementLife & pensions | AHV28% VZ VermögensZentrum19% Swiss Life12% | VZ VermögensZentrum12% AXA6% Swiss Life6% | Swiss Life4% | AHV25% Allianz10% Helvetia6% | VZ VermögensZentrum10% Swiss Life10% UBS10% |
InsurerComparison site, bank or other
Be in the answer before the price question.Talk to our team about your brand along the customer journey.
New content created by Swiss insurance companies, tracked weekly
New web content, blog posts and product pages on insurer websites, tracked weekly.
| Insurer | by 25 Sep | by 12 Oct | by 16 Oct | by 26 Oct | What content they created |
|---|---|---|---|---|---|
| KPT | 6 | 17 | 12 | 2 | Health advice and a premium calculator. Health-advice articles in four languages (second opinion, fasting, teeth grinding, sleep, stress, gut health), a premium calculator, a regional premium page for St. Gallen, a customer-satisfaction page. |
| Swica | 23 | 16 | 2 | 2 | Health blog in four languages. Women's health, endometriosis, hiking and fitness, a patient story on lower abdominal pain, a "Start" basic-insurance model and a business blog. |
| Die Mobiliar | 7 | 22 | 1 | 2 | Advice for homes and small firms. Quishing, phishing and mental health for SMEs; a 2026 cyber-security study for SMEs; solar-panel, laptop and ski cover; builders' liens and eviction; pension or lump sum. |
| Sanitas | 7 | 12 | – | 3 | Explainers on premiums, models and benefits. "Why premiums rise and how to pay less", Telmed Plus, a pregnancy service, explainer videos in French, a vaccination discount page for customers, a magazine article on neuroplasticity. |
| TCS | 18 | 9 | 0 | 14 | Motoring advice and driving courses. Valuing and selling a car, towing courses, car and motorcycle driving courses, car tests, quishing. |
| Assura | 11 | 2 | 0 | 0 | A 2027 premium page and model pages. A 2027 premium landing page, MediTel model pages, women's health pages. |
| Allianz | 7 | 4 | 0 | 1 | Guides on motor and home cover. Motor liability, insuring electronics, building insurance for condominiums. |
| AXA | 4 | 6 | 1 | 0 | Blog articles on pensions and housing. Several Pillar 3a accounts, working after retirement, rent reduction. |
| Zurich | 5 | 6 | 0 | 1 | Pensions and everyday guides. Pension or lump sum (now also in French), Pillar 3a maximum, marriage vs cohabitation, e-scooter rules. |
| Generali | 4 | 8 | 0 | 0 | Life and breakdown cover pages. Single-premium life insurance, a disability budget check, breakdown cover. |
| Asga | – | – | 1 | 0 | Pension calculation examples. Calculation examples per sex, age and salary on its member pension page, outside the new-content figures. |
| Helsana | – | 1 | 2 | 0 | A blog article and a customer notice. A blog article on neurodivergence and a "new from January 2027" notice for existing customers. |
| Groupe Mutuel | – | – | – | – | A large health and pensions blog. Website read for the first time on 26 Oct, so new pages count from the next run. About 390 blog articles each in German and French (health and prevention, health policy, companies and pensions, HR, private pensions), product pages, an FAQ, a glossary and a guide. |
| Visana | – | – | – | – | Life-situation guides and product pages. Website read for the first time on 26 Oct, so new pages count from the next run. A life-situations section (about 25 pages each in German and French: new in Switzerland, young adults, families, 50 plus, pregnancy, moving, hospital stay, abroad), product and service pages, and a 2027 premiums page in four languages. |
Where new insurance content lands
New pages per topic, against the insurer's mention change in that topic. Uncategorized: pages outside the tracked topics.
| Insurer | Insurer choice | Premiums | Basics | Supplementary | Claims | Switching | Life events | Cross-border | Motor | Home & liability | Business | Pillar 3 | Pensions | Deductible & model | Uncategorized |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| KPT | 2▲ | 3▲ | 4▲ | 2▲ | 1▲ | 25 | |||||||||
| Swica | 5▲ | 1▲ | 2▲ | 35 | |||||||||||
| Die Mobiliar | 2▲ | 1▲ | 4▲ | 5▲ | 1→ | 19 | |||||||||
| Sanitas | 1▲ | 7▲ | 1→ | 2→ | 1▲ | 1▲ | 3→ | 6 | |||||||
| TCS | 1▲ | 40 | |||||||||||||
| Assura | 2▲ | 1▲ | 4▲ | 6 | |||||||||||
| Allianz | 2▲ | 5▲ | 6 | ||||||||||||
| AXA | 2▲ | 1▲ | 8 | ||||||||||||
| Zurich | 2▲ | 2→ | 8 | ||||||||||||
| Generali | 2▲ | 2▲ | 8 | ||||||||||||
| Asga | 1 | ||||||||||||||
| Helsana | 3 |
▲ ▼ mentions in that topic up or down by 1 point or more
Latest pages from each Swiss insurer
The newest German and French pages each insurer published, with the date we first found them.
KPT: latest pages
- Santé intestinale: comment améliorer son bien-être en prenant soin de ses intestinsFirst seen 26 Oct 2026Uncategorized
- Darmgesundheit: Wie ein gesunder Darm unser Wohlbefinden fördertFirst seen 26 Oct 2026Uncategorized
- Bien dormir malgré la chaleur: conseils pour les chaudes nuits d’étéFirst seen 16 Oct 2026Uncategorized
Swica: latest pages
- Douleurs au bas-ventre: quand un appel suffit à tout changerFirst seen 26 Oct 2026Uncategorized
- Starke Unterleibsschmerzen: Erst ein Anruf brachte KlarheitFirst seen 26 Oct 2026Uncategorized
- Cycle menstruel et sport: quel impact sur les performances?First seen 16 Oct 2026Uncategorized
Die Mobiliar: latest pages
- Votre entreprise est-elle prête à y faire face?First seen 26 Oct 2026Business
- Cyberangriffe werden intelligenter. Ist Ihr Unternehmen bereit?First seen 26 Oct 2026Business
- 24 h CarAssistance für UnternehmenFirst seen 16 Oct 2026Motor
Sanitas: latest pages
- Rabais sur les vaccinations essentiellesFirst seen 26 Oct 2026Claims
- Rabatte auf wichtige ImpfungenFirst seen 26 Oct 2026Claims
- Neuroplastizität: Das Gehirn lebenslang fördernFirst seen 26 Oct 2026Uncategorized
TCS: latest pages
- Wie Sie Quishing (QR-Code-Betrug) erkennen sich schützenFirst seen 12 Oct 2026Uncategorized
- Auto verkaufen: Welche Unterlagen brauche ich?First seen 12 Oct 2026Motor
- Auto privat verkaufen – Schritt-für-Schritt-AnleitungFirst seen 12 Oct 2026Uncategorized
Assura: latest pages
- MediTel – Carte des pharmacies agrééesFirst seen 12 Oct 2026Deductible & model
- MediTel – Karte der anerkannten ApothekenFirst seen 12 Oct 2026Deductible & model
- Accompagnement de la femmeFirst seen 25 Sep 2026Uncategorized
Allianz: latest pages
- L’assurance responsabilité civile voiture : qu’est-ce qui est couvert?First seen 12 Oct 2026Motor
- Auto-Haftpflichtversicherung: Was ist abgedeckt?First seen 12 Oct 2026Motor
- Assurance bâtiments dans le cadre de la propriété par étages: qui est responsable de quoi?First seen 25 Sep 2026Home & liability
AXA: latest pages
- Nebenkostenabrechnung prüfen – es lohnt sich!First seen 16 Oct 2026Uncategorized
- Travailler à la retraite: les règles à respecterFirst seen 12 Oct 2026Uncategorized
- Plusieurs comptes et polices du pilier 3a: des économies d’impôts grâce au splittingFirst seen 12 Oct 2026Pillar 3
Zurich: latest pages
- Rente ou versement en capital: Préparez votre retraiteFirst seen 26 Oct 2026Pensions
- Les termes de la cybersécurité expliqués simplement: l’ABC de la cybersécuritéFirst seen 12 Oct 2026Uncategorized
- Cyberbegriffe einfach erklärt: das Cyber-ABCFirst seen 12 Oct 2026Uncategorized
Generali: latest pages
- Assurances-vie à prime uniqueFirst seen 12 Oct 2026Pillar 3
- Lebensversicherungen EinmalprämieFirst seen 12 Oct 2026Uncategorized
- Assistance dépannage : Protection d’urgence 24h/24 et 7j/7 pour voiture et motoFirst seen 12 Oct 2026Motor
Helsana: latest pages
- La neurodivergence : définition, marqueurs et exemplesFirst seen 16 Oct 2026Uncategorized
- Neurodivergenz verstehen: Bedeutung und MerkmaleFirst seen 16 Oct 2026Uncategorized
Full list of the latest pages Swiss insurers published since 25 Sep
CompanyPageSegmentTarget keywordPrompt
KPT
Santé intestinale: comment améliorer son bien-être en prenant soin de ses intestins
–
santé intestinale conseils
–
Swica
Douleurs au bas-ventre: quand un appel suffit à tout changer
–
douleurs bas-ventre femme causes
–
Die Mobiliar
Votre entreprise est-elle prête à y faire face?
Non-life
Assurance cyber pour PME Suisse
Assurance cyber pour PME Suisse
Sanitas
Rabais sur les vaccinations essentielles
Health
Vaccins remboursés assurance maladie Suisse
Vaccins remboursés assurance maladie Suisse
Assura
MediTel – Carte des pharmacies agréées
Health
Modèle pharmacie assurance maladie c'est quoi
Modèle pharmacie assurance maladie c'est quoi
Allianz
L’assurance responsabilité civile voiture : qu’est-ce qui est couvert?
Non-life
Est-il obligatoire d'avoir une assurance responsabilité civile en Suisse ?
Est-il obligatoire d'avoir une assurance responsabilité civile en Suisse ?
Zurich
Rente ou versement en capital: Préparez votre retraite
Life & pensions
Retrait en capital ou en rente LPP ?
Retrait en capital ou en rente LPP ?
Generali
Assurances-vie à prime unique
Life & pensions
Quel est le rendement d'une assurance vie en Suisse ?
Quel est le rendement d'une assurance vie en Suisse ?
See every page your competitors published, with the keyword and the AI prompt it targets.
How we measure Swiss insurance AI search visibility
We run 2,800 questions weekly about insurance through Google Switzerland, in German and French, and read the AI Overview each one gets. The tool measures Google AI Overviews only, not ChatGPT or other assistants. They are the questions people search when they choose, compare, switch or claim on an insurance policy, grouped into 17 topics across health, non-life, and life and pensions.
When Google shows an AI Overview, we read it. A brand counts as mentioned when the answer's text mentions it. A website counts as cited when the answer lists it as a source. Each answer counts once per brand. Insurers are health, composite, life and pensions, and mobility club insurers. Everyone else is a third party: comparison sites, government, banks, fintechs, publishers and advisors.
Mention share is the share of answers that mention a brand. Source share is the share of answers that cite its website. The ranking uses the average of the last four runs.
New content comes from the insurers' public sitemaps: pages that appear between two weekly scans, in German or French, that give advice, explain or sell. Jobs, press releases, branch pages and files are left out. A new page ranks when it is in Google's top 10 for a tracked question, and is cited when an AI Overview lists it as a source.
Frequently asked questions
What is GEO for Swiss insurance?
Generative engine optimisation: making sure your brand appears in the answers AI search gives, and that your website is among the sources it cites. On Google that answer is the AI Overview, the answer this tool measures; ChatGPT, Perplexity and Gemini give answers too. GEO works alongside SEO: SEO gets your pages ranked, GEO gets your brand into the answer above them.
What is a Google AI Overview?
The AI-written summary Google shows above the search results for many questions. It answers in a few sentences, mentions brands and lists the websites it drew on. For many insurance questions it is the first thing a customer reads.
What does mention share measure?
The share of AI Overviews, across all tracked questions, whose text mentions the brand. If a brand appears in 7 answers out of 100, its mention share is 7%. It shows how often the AI puts a brand in front of a customer, whether or not it links to the brand's site.
How often is the data updated?
Every week. The page shows the last four runs. The date of the latest run is at the bottom of the page.
Which insurers and questions are covered?
30 insurers across health, non-life, and life and pensions, plus the comparison sites, banks, fintechs and public services the answers mention. 2,800 questions, German and French, in 17 topics.
Can I see my own brand?
If your brand is tracked, it is in the ranking above: use the filters and open the top 25. To go further, for example your rank on every question, your topic gaps or the pages AI search cites from your site, contact us and one of our team will get back to you.
